The 4 U's of Notable Copywriting
Copywriting makes up a majority of content on the internet. Reading copywriting is how people gather information, gain context, and navigate the word wide web and all it has to offer. How are you going to stand out as a business through copywriting?
With the 4 U’s of Copywriting, you can strategize your future posts by reviewing this easy-to-use guide.
UNIQUE
Make a connection to your readers by adding personality to your writing and showing off what makes your brand different from the rest. Your audience may be tired of seeing the same content, and they’re craving something new. Try to stray away from any conventional headline titles or topics, and add an interesting twist to your writing style.
USEFUL
Why should your audience read what you have to say? Your message should offer something of value and interest to compel them to keep reading. By writing about something important and insightful, it adds credibility to your business and profession.
Urgent
To grab the attention of your target audience, make use of powerful words that give your content a sense of importance. If the reader doesn’t at least take a moment to read your post, they may at least bookmark it for later reading.
Some examples of power words:
“Captivate”
“Memorable”
“Savvy”
“Bold”
“Avoid”
“Budget”
“Instantly”
ULTRA-SPECIFIC
In order to be understood, it’s important to ensure your message is clear and concise. This creates trust and keeps the attention of your readers. By being ultra-specific, you message makes a stronger, and more memorable impression.
We hope that we could help you to get a better
understanding of the wonderful world of copywriting.
Contact us for more information, or check out our creative services.
