4 Ideas to ‘Spring’ your Business Forward

A new season calls for fresh marketing ideas.

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After the long, cold winter, many of us Spring clean our homes, but why stop there? Freshening up our marketing strategies just in time for the warm weather is easy, and can really bring customers through your door! Check out these 4 easy ways to bring Spring into your marketing plan.

1. Host an outdoor event in your business’ neighbourhood
Springtime in Canada isn’t always warm (or dry) but most of us are ready to get outdoors come April! That means your customers probably are eager to take a walk through the neighbourhood, so why not host a neighbourhood BBQ, Easter egg hunt, or pop-up market event. This is also a great time to collaborate with other businesses in your neighbourhood to host an event celebrating the #shoplocal trend that doesn’t seem to be going anywhere. Learn more about how to host the perfect pop-up from Eventbrite here.

2. Switch up your promotional product
If you decide to host an event like we just mentioned, you should probably have something a little more interesting to give out to potential customers than a business card. Spring is the perfect time to switch up promotional product offerings for your business, and we’ve got you covered. Since so many people will be starting their gardening, why not giveaway something like these Laser Engraved Garden Stakes that help gardeners keep track of what they planted, and where.

3. Hit refresh on your email campaigns
If your business has an email list as many of us do, you know it can be tricky to create inventive communication to these typically repeat customers. The best way to liven up your emails? Try something you haven’t done before! Whether it’s a coupon, a contest, or sharing a few tips relevant to your customers, adding some fresh flair to emails can really pay off.

4. Generate customer participation
As a nation of frigid winters and endless snow, many of us tend to hibernate over the winter – including our customers. So, with the snow (hopefully) gone until next winter, many people are ready to participate in fun runs and outdoor festivals. In the spirit of this fun season, it’s a great time to gather some user-generated content while generating interest in your business. Whether it’s sending your customers on a digital Easter egg hunt, or creating a springtime photo contest, the changing season is a great time to get customers involved.

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